"... So, what is analytics? Neil Raden of Hired Brains, a market research and management consulting firm, has said that, “the proper term for interacting with information at the speed of business, analyzing and discovering and following through with the appropriate action, is ‘analytics’.” CIOs often assume that business analytics (BA) comes along with BI. The traditional BI market has been associated with providing executive dashboards and reporting to monitor the assumptions and key performance metrics that are part of long term planning cycles. ..."
http://timoelliott.com/blog/2011/03/business-analytics-vs-business-intelligence.html
http://blog.rjmetrics.com/2012/10/03/business-intelligence-vs-business-analytics/
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BA vs BI
When you’re talking about data and what it can do for your company, a lot of terms get thrown around. Business analytics (BA) and business intelligence (BI) are two terms heavily used, but rarely given the same definition by any two sources. Some take the stance that they’re interchangeable, and others staunchly defend their position as to the meaning of each, and what would fall under those respective umbrellas. Ultimately, I came to realize that these are two complementary concepts that have grown with, and out of, each other.On a basic level, BI is the ability to take information resources and convert them into knowledge that is helpful in decision making. The traditional method of doing this involves cataloging and examining data from past decisions and actions, and using this as a way of setting metrics benchmarks for the future. In method, BA is an offshoot of BI. BA focuses on using data to net new insights, whereas traditional BI used a consistent, repeating set of metrics to steer future business strategies based on this historical data. If BI is the way to catalog the past, then BA could be called the way to deal with the present and predict the future.
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